Question 1

What is preference testing?

Accepted Answer

Preference testing is a user research method that helps you compare two or more options (e.g. of a design, a video, marketing assets, etc.) to determine which is preferred by your target audience.

Question 2

How does preference testing work?

Accepted Answer

Preference testing works by presenting users with two or more design options and asking them which they prefer. You can then analyze the data to determine which option is most preferred overall (in Lyssna, this is automatically calculated for you when comparing two designs). You can also ask follow up questions to understand why a participant preferred a particular option.

Question 3

What can you test with preference testing?

Accepted Answer

Preference testing can be used to test a wide range of design options, including product designs, logos, website layouts, advertising, packaging designs, videos, and more. Lyssna supports JPEG, PNG, GIF, MP4, or MPEG files for preference testing.

Question 4

How many participants do you need for a preference test?

Accepted Answer

You can typically get quantitative results with a sample size of 30–50 participants, but this may vary depending on the complexity of the design and the level of confidence you want in your results.

Preference testing software

Turn design debates into clear decisions

See preference testing in action

Bring your audience into the decision

Gain insights from comparisons

Gain valuable insights into what works, what doesn’t, and why — by gathering feedback on a set of options and comparing user preferences.

There are no limits to what you can test

Test products, videos, logos, packaging, animation, and more. No matter what format, preference testing allows you to bring your audience into the decision.

Data you can count on

Our preference testing tool automatically calculates statistical significance when comparing two designs, so you'll know when your results are conclusive.

Find out why users love us

Need help getting started?

Preference testing guide

How to evaluate logo and brand appeal

Frequently asked questions

Try preference testing